By Arthur Asa Berger

ISBN-10: 074254107X

ISBN-13: 9780742541078

ISBN-10: 0742541088

ISBN-13: 9780742541085

Is recognition like an iceberg? Does ads result in the commodification of people? what's the hidden that means of fairy stories? In 50 how one can comprehend conversation, Arthur Asa Berger familiarizes readers with vital techniques written by way of major conversation and cultural theorists, similar to Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and so on. prepared in fifty brief segments, this concise consultant covers quite a lot of very important rules from psychoanalysis and semiology to humor, 'otherness,' and nonverbal conversation. Berger's transparent factors and examples encompass this collection of influential writing, jogging the uninitiated via those occasionally dense theoretical works. His choices and observation will problem readers to think again the function of conversation in our tradition. This attractive, obtainable e-book is key for college students of conversation and an individual attracted to how we converse in a global of speedily altering media.

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50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture by Arthur Asa Berger


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